Writer and internet presence Warren Ellis recently posted his observations regarding current social media: http://www.warrenellis.com/?p=14404
His complaints aren’t unfounded, and his observations are as ever, spot on.
What is interesting is that perhaps he’s coming up against are not failing of social media, but instead are the result of truly social networks. Facebook, Twitter, even Google+ basically exist to make one-to-one connections. Things start trending, peaking, hyper-sharing, whatever, when it grabs the public and the public movies it.
Warren’s big issue was numbers; too few people actually seeing his content in social media, compared to the much larger amounts of people subscribed to his accounts, pages, etc.
But that’s because he’s looking for a broadcast result in a medium designed to diffuse the content down to individuals interacting.